Ferrari, the well-known luxury sports car manufacturer founded in 1939 by Enzo Ferrari, announced that it is now creating “exclusive digital content”. Scuderia Ferrari , the racing division of Ferrari, announced that Velas Network AG has entered into a multi-year partnership with the Italian car maker. According to the company, Velas will provide digital content for Scuderia enthusiasts. The announcement also explains that Velas will be the title sponsor of the Ferrari Esports Series.
Velas network’s website notes that Velas was launched in 2019 and is a Solana fork (SOL). According to the website, Velas has the fastest EVN chain that can compete with Ethereum 2.0. Ferrari reveals that Velas is a global player in the NFT and blockchain sector. The company is based in Switzerland. Ferrari further reveals that Velas will work well with Maranello.
Although Ferrari’s partnership deal with Velas doesn’t mention any NFT promotions, or blockchain concepts in the future, the company does reveal the sponsorship of the Ferrari Esports Series. Ferrari is one of many automobile brands and racing division brands to enter the blockchain space. The German carmaker Porsche joined the NFT sector in June. At the end of September, Mercedes-AMG Petronas Formula 1 team signed a long-term deal to FTX.
Mattia Binotto (general manager and team principal at Scuderia Ferrari) said Monday that Velas Network AG was a pleasure to work with. Binotto stated in a statement that Velas is a company that values innovation and performance, which led to Velas being chosen as a Premium Partner.
Scuderia Ferrari is also a supporter of the Motor Team McLaren and the Ferruccio Lamborghini museum NFTs. Farhad Shagulyamov is the co-founder of Velas Network AG and its CEO. He believes Ferrari and his company are natural partners. After ‘long and fruitful discussions’, Shagulyamov was appointed CEO of Velas Network AG.
Shagulyamov stated that the next-generation blockchain puts emphasis on both sustainability and performance. He also said that it was natural to partner up with Ferrari. The Velas executive stated that Velas had introduced a new variety of innovative technology to the blockchain and associated products. These will be displayed at the pinnacle in motorsport.